if facing a serious life-changing illness, some 41% of people in Lancashire would turn to charity for support – yet just 10% took part in a fund-raising event for a health-related charity last year.
This is the stark finding of new research from Sue Ryder, the national charity which supports people with end-of-life and long-term conditions.
The charity is launching a Clitheroe Starlight Hike to help people see both fund-raising and Clitheroe Castle in a new light.
On September 21st, Clitheroe Castle will be the beautiful backdrop for this 10k sponsored Starlight Hike with a difference.
This event will launch a series of Starlight Hikes which will take place nationwide throughout September with the aim of raising more than £1m. for the charity.
By providing support in this way, people will help Sue Ryder to provide care and support for people at a very challenging times in their lives through a range and choice of services shaped around an individual’s personal care needs.
Emma Russ, Lancashire fund-raiser for Sue Ryder, said: “People tend not to fully appreciate their health or that of family and friends until it is taken away, as our research clearly shows: ‘it will never happen to me or mine’ thinking.
“We want to encourage people to support us before they come to rely on support from us or similar organisations. With our new Starlight Hike events, we want to help people see fund-raising in a whole new light by providing the chance to experience some of the country’s most stunning landmarks.
“The money we hope to raise through our Starlight Hike events will have a significant impact on our ability to fund the growing demand for compassionate and expert care for people living with complex conditions such as cancer, multiple sclerosis, stroke, Parkinson’s disease, Huntingdon’s disease, motor neurone disease and brain injury.”
According to the charity’s figures, millions of people in the UK need support because of life-changing illness every year, and this figure only looks set to rise with an ever ageing population.
But the Sue Ryder research shows that it is not until people are directly affected by such an illness, either through family or friends, that they see the need for fund-raising in a new light and decide to do something themselves.
Only one in 25 (4% of people) who have not been directly affected by a life-changing illness took part in a charity event in the last 12 months.
But when looking at people who have been affected by life-changing illness through family or friends, the number who got involved in a health charity fund-raising event shoots up to one in 10.
Indeed, a huge 41% of people who have taken part in a charity fund-raising event have done so because they knew someone affected by the related health issue.
l For more information about Starlight Hike, or to sign up to a Starlight Hike event, please see www.starlighthike.org or call 01772 698145