Burnley have unveiled their new home strip for the 2018/19 Premier League season.
And it will be adorned by a new sponsor, with LaBa360 agreeing the biggest sponsorship deal in the club’s history.
The LaBa360 brand will also feature in pitch side and generic branding at Turf Moor, as well as across online and social media platforms in the UK and internationally.
Burnley’s new Puma home kit also carries a nod to the famous ‘V for victory’ kit of 1974-79, in the form of a tonal hexagonal design running across the front.
A solid blue sleeve with claret trim, is accentuated by a ribbed crew neck and cuff, for increased comfort, and stylised raglan sleeve for improved fit and motion longer.
The shirt is complemented by predominantly white shorts and socks.
Fans can pre-order online at claretsstore.com to ensure they receive the kit before it goes on general sale in the Clarets Store at Turf Moor and Charter Walk on Saturday, July 14th.
Meanwhile, LaBa360 join the Clarets at a time when the club prepares for it’s first competitive European adventure for 51 years.
Walker Morris sports lawyers advised the Clarets on the deal, and Katie Reed from the Walker Morris Sports Team said: “We’ve successfully advised Burnley for several years on a variety of issues including commercial contracts, Rule K disputes, and a number of transfers and players’ contracts as well as the contract for the reappointment of manager Sean Dyche in 2016, and we have now advised on the biggest sponsorship deal in the club’s history.”
Angelika Tang, Director of LaBa360, added: “This is a hugely exciting time to partner with a high-profile Premier League team like Burnley. We are certain the club will provide us with the platform to launch this new, international iGaming brand.”
Anthony Fairclough, Commercial Director at Burnley Football Club, added: “This is the biggest financial deal in our history, and demonstrates the growing global appeal the club offers companies.”