Bowland Brewery has agreed to extend its sponsorship of Lancashire League champions Clitheroe Cricket Club.
The new agreement covers the next two seasons at Chatburn Road, where the Brewery already sponsors the wicket covers and also supplies a range of beers for the bar.
The Emporium, also part of the parent James’ Places Group, sponsors the kit for the club’s first XI.
Clitheroe clinched the title in their first season at this level having won the Ribblesdale Cricket League crown four times in succession.
The club also has a thriving youth section, with professional and volunteer coaches providing expert tuition for more than 100 youngsters and running nine junior teams.
Due to undergo an extensive refit, the redesigned bar at the club will feature four hand pumps dispensing a range of cask ales from the Bowland stable, which includes Boxer Blonde, Pheasant Plucker and the brewery’s flagship Hen Harrier golden ale.
The enhanced beer offer will be further reinforced by regular appearances of the brewery’s vintage Daimler double decker bus, from which some of the brewery’s special edition and seasonal ales will be available.
The bus is a popular addition to the party atmosphere encouraged for Lancashire League fixtures at Chatburn Road, where the crunch clashes often attract several hundred people to what has been dubbed ‘Clitheroe’s biggest beer garden’.
Bowland Brewery is establishing deep roots with the local community sports clubs and supports both Clitheroe and Blackburn Rugby Clubs and sponsors the Fan Zones at Turf Moor and Accrington Stanley Football Club.
Brewery managing director Warren Bennett said: “Bowland Brewery and the James’ Places Group is very committed to backing local sport and supporting community-based organisations and we are very happy to extend our sponsorship of Clitheroe Cricket Club.
“When the sun is shining and the lively Chatburn Road crowd is in fine voice, we can think of no better place to sit back and enjoy a pint of Bowland ale while watching some first class cricket.”
Meanwhile, professional Ockert Erasmus hit 88 not out and added two wickets as Lowerhouse beat reigning Lancashire League champions Clitheroe at Chatburn Road on Saturday by 39 runs.
Skipper Ben Heap won the toss and decided to bat, and the West Enders made 188-6, with Erasmus and Francois Haasbroek (46) sharing 77 for the second wicket.
Charlie Dewhurst (31) and Harry Lang (19) put on 50 for the opening wicket in reply, but only paid man Fawad Alam (36) and Thomas Lord (27) showed any real resistance after that as Paddy Martin took 3-36 and Jon Finch 3-32 to dismiss Clitheroe for 149.
Holders Clitheroe remain on course to qualify for the knockout stages of the Twenty20 competition after beating Rishton in front of a home crowd.
The defending champions are level on points with JWL Founders Group leaders Burnley after two games but are behind on net run rate.
They beat their opponents by 34 runs in their latest outing after defending their 176-7 finish at Chatburn Road.
Opener Charlie Dewhurst posted 42 from 35 balls, made up of six fours, as he put on 60 for the second wicket alongside Harry Lang.
Thomas Lord and professional Fawad Alam then boosted the total further when combining for the fourth wicket.
The Pakistan paid man hit six boundaries in making 47 from 25 deliveries while the club’s amateur batsman added seven boundaries in a knock of 35.
Sam Halstead was the pick of Clitheroe’s bowlers in their defence as he took 3-30 from his four overs while Alam chipped in with 2-15.