The opening of the new Primark store in Burnley has seen a massive increase in visitors to the town.
Numbers were up between 27% and 40% in the days following the high profile opening of the store in May.
The number of visitors to the town during the month of May was also up on the same period in 2017.
The figures are contained in a report due to be presented to Burnley Council.
Coun. Sue Graham, the council’s executive member for regeneration and economic development, said: “We knew Primark was popular and would bring in more visitors and shoppers to Burnley but these figures have exceeded expectations.
“You only had to walk around the town centre in the days following the opening to
see the positive effect it had, and that still applies.
"There’s a new buzz to the place and we’re working hard to make sure that continues.
“More visitors means more business, not just for Primark but also for the other shops in the centre.
"It's a massive vote of confidence in Burnley.”
The 32,000 square foot store helped create more than 100 jobs.
On Primark's opening day hundreds of customers queued up waiting for the doors to open.