Film shows businesses that have beaten the floods

Whalley at the height of the floods
Whalley at the height of the floods
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Traders in Ribchester and Whalley are to star in a short film as part of a national social media campaign aimed at putting flood-affected shops and businesses back on the map.

The national spotlight fell on Ribble Valley in December when it suffered its worst flooding in 50 years.

A government campaign, #openforbusiness, was launched at Easter with a digital map showcasing re-opened shops, businesses and attractions in the affected areas, including the recently re-opened Ribchester Arms.

The map is the subject of a national advertising campaign and now businesses are to star in a short film - by the borough council with Marketing Lancashire and the Department for Communities and Local Government - outlining how they have beaten the odds to get back to business and released on bank holiday weekend.

Borough council leader Stuart Hirst said: “It is ‘business as usual’ in Ribble Valley and I hope local people will do their bit for the flood-relief by spending an afternoon in Whalley or Ribchester.” Official figures show in 2014 it had 3.7million visitors, who spent £187million and supported 2,754 full-time equivalent jobs.

The ancient riverside village of Ribchester, built on the site of a former Roman fort, has its award-winning museum where the Roman Helmet discovered in 1797, was loaned in 2014 by the British Museum, while Whalley is famous for its 13th century Cistercian abbey, and its 49-arch viaduct is considered a triumph of Victorian engineering,