The bright yellow Aviva Tour of Britain T-shirts and hoodies caused a lot of interest and were selling well at Longridge market last week.
Community Gym manager Angie Harrison and her mum Judith Dixon were busy at the stall in the Civic Hall where the shirts and sports bags were displayed.
Other items – sporting the distinctive cyclist logo in red – such as caps and flasks were also for sale in the town at the Ginger Baker and Longridge Heritage Centre, as well as being on show in several Berry Lane shop windows and for sale on Saturday at different stalls in the town prior to Monday’s race.
The Town Council has given the funding to back the merchandising and printing and local firm OBAS has provided the marketing skills and time.
“Normand Tenray and his team there have helped with this, giving a fantastic example of collaboration in the community for the community,” said mayor Coun Sarah Rainford.
Similarly Longridge scaffolding has provided the metal poles and couplings used to secure the bikes to the Christmas tree brackets.
The mayor added: “OBAS has been extremely helpful by providing the branding expertise which has given such a strong identity to the posters and merchandise.
“The council has provided the funding, but all the members of the working group have committed a significant amount of personal time, which is the most precious contribution in today’s busy lifestyles.”
Her own work commitments prevented her from attending the Thursday market, which was also the venue for her first mayoral coffee day in aid of her charities, the Junior Band and the Longridge Loop.
Her consort and partner, Andrew Fordham, attended the event in her place.
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