Roger’s five-star service

Roger Astin, MD of the Kitchen Design Centre.
Roger Astin, MD of the Kitchen Design Centre.

A RIBBLE Valley businessman who pursued his dream of offering top quality at highly competetive prices has seen his company recognised again.

Roger Astin, who lives with his family at Dunsop Bridge, founded the Kitchen Design Centre 26 years ago on the belief that there was a niche in the market for a company which could offer a complete package to its customers and the most sophisticated products at mid-market prices.

Originally the Kitchen Trade Centre, the company changed direction in 1992 to become primarily a retailer, with business-to-business sales taking a secondary role. Its Blackburn showroom opened in 1993, with Colne and Manchester showrooms following as the company grew.

Right from the stars Roger’s commitment to quality at every level began to earn his company an enviable reputation within the industry. Now the latest confirmation of that has come from built-in appliance brand leader Neff, which has just appointed Kitchen Design Centre (KDC) of Colne as a 5-star dealer in its new three-tiered structure for its MasterPartner® kitchen specialist retailers in the UK.

Since the start of 2012, all Neff MasterPartner® dealers have been graded into one of three new levels. As a 5-star Neff MasterPartner dealer, KDC is now entitled to use the exclusive 5-star logo in its showroom and on its website to reflect its new status with the Neff brand. It denotes expertise at the very highest level and provides consumers with added confidence at point of sale.

Neff Sales Director Mike Jarrett explained: “By introducing a new top 5-star status, we can define a more tangible measurement for consumers and give more recognition to MasterPartner dealers like Kitchen Design Centre whose dedication and loyalty to the Neff brand goes the extra mile.”

When he first started the business Roger had just married and lived in West Bradford. As his family expanded, he found himself moving to Waddington, then Cowark and eventually to Dunsop Bridge.

“This area is very special to me,” said Roger. “It holds many attractions, and my wife and family have been very happy here. Being surrounded by beautiful places and peaceful countryside is just what we enjoy together when I’m not working and the business is still extremely busy despite the recession.

“So it’s onto the next stage really and we’re getting excited already about planning a fourth branch later in the year.”