customers are signing up for a loyalty card that can win them a £50 prize and boost businesses in Clitheroe at the same time.
The ‘Shop Clitheroe’ card scheme has been created by Clitheroe Chamber of Trade and Commerce, and already 50 businesses are taking part, ranging from food stores and specialist shops to pubs and financial services.
The loyalty card was launched to the public at last weekend’s big Food Festival, when members of the chamber were out and about spreading the word about the scheme to hundreds of shoppers. Many people signed up on the spot to take advantage of the free card.
Each customer who joins the scheme gets a card with the distinctive Shop Clitheroe logo, and each time they spend more than £5 in one of Clitheroe’s participating businesses they get one loyalty stamp on the card. Only one stamp per transaction is allowed.
When they have collected ten stamps, they hand in their card for it to be entered in a free prize draw.
One winner will be drawn every month, winning five £10 gift vouchers which can be spent at participating businesses.
In addition, the card will entitle customers to special offers and discounts that businesses may offer throughout the year.
Shoppers who complete a card will be given a new one to fill and can enter more than one card into each monthly draw. So the more cards they fill, the more chance they have of winning.
The first draw will be made in three weeks, and the winner will be announced in the Clitheroe Advertiser and Times.
“We already have 50 businesses taking part, and more are signing up every day,” said Daniel Williams of Sawley Studios, who is acting chamber secretary and designer of the Shop Clitheroe website.
“The aim is to get more people shopping in town and give them an enhanced shopping experience,”
Charlotte Eccles, who runs Raffia gift shop, said: “I’m pleased that a lot of people have heard about the loyalty card. It’s already doing well.”
Ian Sowerbutts, of H M Sowerbutts furniture in King Street, said: “With no cost to the customer and the offer of a free reward for shopping in Clitheroe, it’s a win-win situation.”
Shoppers can pick up an application form from any business displaying the ‘Shop Clitheroe’ logo, fill it in and return it to any of four membership stations; Elan in Castlegate, Jwl Contemporary Jewellery in Wellgate, Raffia in King Street and SarahRose in Market Place.