More than 300 people queued up, some arriving as early as 4-30 am this morning, to be in with a chance of winning a whole host of prizes being offered at the opening of Clitheroe’s new Aldi supermarket.
Crowds of people queued the length of the new supermarket’s car park which was full to capacity with cars from the early hours. There was also an overflow of cars parked on neighbouring streets.
To celebrate the opening of the new Aldi store, which was officially marked with a ribbon-cutting ceremony at 8 am, the bargain supermarket handed out golden envelopes, each containing a prize, to the first 100 people in the queue.
Aldi’s Golden Ticket promotion offered customers the chance to win a 32-inch HD TV, £100 hampers, £50 hampers and bags of Aldi shopping.
Store manager Gareth Hulse said the interest in the new Whalley Road supermarket had been anticipated.
“Initially I would say the queue was around 300 people long as we ran out of our one hundred golden tickets a third of the way down the queue,” explained Gareth, who has worked for Aldi for eight years and at its Accrington store for the past four and a half years.
“The first person arrived at 4-30 am this morning,” Gareth said. “We knew the store would prove popular from the market research that we had conducted beforehand.”
Clitheroe Town Cryer Roland Hailwood was present at the opening as were members of Clitheroe Rotary Club who were there collecting.
Rotarian Bill Honeywell said shoppers had been generous with some even donating notes rather than loose change into the collecting buckets.
Tony and Sue Gould, of Clitheroe’s Party People, had also been at the new store from the early hours decorating it with balloons ahead of the official opening.
They have also been asked to decorate the opening of Garstang’s new Aldi store which will take place on December 3rd.