This week sees the launch of the 10th annual Christmas toy appeal by the Ribble Valley branch of the Salvation Army and The Clitheroe Advertiser and Times.
In a year that has seen the launch of a local foodbank in response to a greater than ever need for families on low incomes to receive help to feed their loved ones, we are hoping the generosity of our readers will once again make the appeal our most successful to date and help deliver presents to deserving children around the Ribble Valley.
Captain Elizabeth Smith, of Clitheroe’s Salvation Army, explained why it’s vital this year’s appeal gets a good response: “There is still a big misconception that the Ribble Valley is a moneyed area.
“In reality there are lots of families on low incomes, including people who have been made redundant as a result of the economic downturn and many families are having to adjust to earning less and, for example, working part time as opposed to full time.”
The premise of the toy appeal is that presents for any aged child or teenager can be donated as long as they are new. They will then be distributed across the Ribble Valley so children who may have gone without will have something special to open on Christmas morning.
Toys can be taken along to the Skipton Building Society, in Market Place, Clitheroe, or dropped off at the Salvation Army charity shop on Lowergate until Tuesday, December 17th, where they will be collected and subsequently distributed.
Capt. Smith continued: “We are always bowled over by the generosity and kindness of this wonderful community. It never ceases to amaze me how those who can are so willing to help those that need it most.
“We look forward to another fantastic toy appeal in conjunction with The Clitheroe Advertiser and Times, who have done a great job of promoting the appeal for the past 10 years.”
l The Salvation Army will open its doors once again for its annual Christmas luncheon. Names are now being taken for the Christmas day meal and anyone who might be alone, regardless of age and situation will be welcomed, including single parents with children. Volunteers are being sought for Christmas day transport and toy delivery in all areas.
Agencies who wish to refer families for the toy appeal, please contact Captain Smith on 07709 351394