Gisburn Primary School is one step closer to setting up its own breakfast club thanks to a local independent wholesaler taking part in a national campaign from Kellogg’s.
As a member of the Country Range Group, Burnley-based Birchall Foodservice was asked to nominate a county school which it felt could benefit from the opportunity as part of its involvement in Give a Child a Breakfast, one of the key initiatives in the ongoing Kellogg’s Breakfast Club campaign.
For every case of Corn Flakes and Rice Krispies bought between October 1st and November 29th from Birchall Foodservice and Country Range Group’s 15 other members across the UK and Channel Islands, the group and Kellogg’s will donate four breakfasts to a breakfast club.
Colin Birchall, managing director of Birchall Foodservice, said: “With one in seven pupils in the UK going to school hungry, we are proud to do our bit for such a worthy project.
“It is the second year Country Range Group has been involved, the ultimate aim being to serve up 68,000 breakfasts to children across the UK who need it most – 18,000 more than last year’s target.
“If we hit this target, our nominated school will be one of 32 schools across the UK to be awarded a £400 grant to provide the food and equipment to get a breakfast club up and running.”
Breakfast clubs provide a healthy, nutritious meal for young people at the start of the day in a safe and friendly environment.
They run in schools and community venues, usually for an hour before school from 8 to 9 am.