With the dairy industy in crisis, Lancashire-based family-owned retail chain Booths has reiterated its pledge to pay farmers more for their milk than any other supermarket.
In May 2014 Booths launched its Fair Milk scheme, pledging to always pay the highest market price to farmers. The pioneering scheme pledged to ensure that farmers receive a fair price for their milk and could invest in a stable, profitable future as a result.
The market price is collected by an independent price comparison consultancy, milkprices.com, which monitors the farmgate prices of the major UK supermarkets. Booths review the market price regularly, to ensure that it is always paying its farmers more than supermarket rivals. Currently Booths pay 34.5p per litre, the highest price in the market, 1.4p per litre more than Waitrose and 2.78p more than Sainsbury’s.
Chairman Edwin Booth said, “We are proud to pay farmers more for milk than any other supermarket. Paying the highest market price means family farms are able to keep going, invest in the future and spend more time and money looking after their herds to ensure they produce great quality milk.
Claire Barber, a Lancashire farmer who supplies Booths said the Fair Milk scheme has been life-changing for her family:“It’s secured our future, the kids’ futures, investment, moving forward, animal health and wellbeing. The benefits of an assured “fair price” are not only felt in the financial welfare of the farmer, but in our livestock.”