Clitheroe is set to benefit from almost a quarter of a million pounds of investment.
This year £115,000 will be spent on giving the town a facelift and an additional £100,000 will be spent on initiatives to boost the economy.
Plans were discussed at Ribble Valley Borough Council’s recent Policy and Finance Committee meeting.
A report by regeneration officials Mr Colin Hirst and Adrian Harper outlined work to improve shop fronts, streets and public features.
The recommended capital programme for the three-year period totals £2,613,860 by the end of 2018.
The money includes £100,000 to pay contractors, £10,000 for equipment/materials, £5,000 for internal staff salaries, although £60,000 will be contributed by Lancashire County Council. The authority will also try to secure third-party funding from the Heritage Lottery Fund and other external partners.
Mr Hirst and Mr Harper said the aim of the scheme was to protect and enhance the existing environmental quality of the area. They added: “The council has an obligation under its conservation duties to keep under review and prepare schemes to enhance its conservation areas. This project will help deliver that duty.”
Coun. Stuart Hirst, Leader of Ribble Valley Borough Council, welcomed the investment. He said: “We have always been clear about our priorities in terms of economic development initiatives throughout the borough and the work we envisage to improve the Clitheroe town centre is very much part of that overall effort.
“Through our economic development groups we continue to work with various partners to facilitate various projects which we believe will complement the undoubted private sector confidence in our principal town – a confidence which has been clearly demonstrated by the interest in the market centre development project which is currently under discussion. Ribble Valley is a place of immense potential and I look forward with excitement and confidence to seeing many projects brought to successful fruition.”