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Our Helen’s latest half-baked idea!

The Half-Baked Cake Company's launch range of cakes

The Half-Baked Cake Company's launch range of cakes

Here’s a new half-baked idea from Ribble Valley success story and “Queen of Puddings” Helen Colley!

The Gisburn farmer’s daughter founded Clitheroe-based Farmhouse Fare and later sold it for a reported £10m. while remaining its managing director. Now she is the mastermind behind a new business venture, the Half-Baked Cake Company

With the catchline “We make them, you bake them”, it presents a new concept in readymade cake mixture, made with real kitchen cupboard ingredients. There is no need to add anything else or even find a baking tin to fit, everything is provided so that baking a cake has never been easier.

Although a new venture, Helen is relying on the same tried-and-tested recipe that made Farmhouse Fare’s range of award-winning puddings such a success – using only top-notch ingredients, including free-range eggs, proper patisserie flour and real butter. Half-Baked Cake buyers can simply pop the chilled cake mixture in the oven, wait for the evocative aroma of home baked cake to waft through the house, then cool and decorate with luscious icing supplied. Of course, whether they own up to having Helen’s help wehn serving the delicious “home-made” cake is a matter for their conscience!

The Half-Baked Cake Company’s launch range comprises Scrumptious Chocolate (600g), Lemon and Lime Drizzle (490g), Coffee and Walnut (595g) and Farmhouse Apple (485g), each priced at £5 and available in the chilled food aisle at Booths and selected Tesco Extra stores. For more information online visit: www.half-bakedcake.co.uk

 

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