Indesit's research shows:

· The average person in the North West wishes they had an extra 107 minutes a day

· 25% of people in the North West are working more hours due to the recession

· 19% of people in the North West haven't been able to take a holiday this year

· We're currently living for the weekend – over 22% are forced to wait until the weekend to socialise with friends or catch up with partners and children

· 13% of people in the North West have given up sex due to not having enough hours in the day

What would people in the North West do with the extra 107 minutes each day?

· Nearly half would exercise (43%)

· 51% would spend more time with our family

· 43% would use the extra time to socialise

· 49% would use the extra time to catch-up on some sleep

· 25% would have more sex

Indesit has enlisted the help of National Television award winner and former 'Coronation Street' starl Tina O'Brien to launch its 'Make the Most of Your Prime' campaign, to give you the tools and knowledge to help you save time on boring jobs, so you can spend more time doing the stuff you want.

Tina says "I'm here to give you handy ideas and tips to help manage a busy schedule and make sure you find the time make the most of your prime!"