Shoppers back choppers

lifesaver: The North West Air Ambulance takes off during an operation in Clitheroe, not far from the town's Sainsbury's store.
lifesaver: The North West Air Ambulance takes off during an operation in Clitheroe, not far from the town's Sainsbury's store.

SAINSBURY’S in Clitheroe has announced that its local charity partned for 2011/12 will be the North West Air Ambulance.

The announcement comes after the store, at the foot of Moor Lane, asked its customers which local charity they should support. Customers were able to vote for their favourite local charity between May 4th and 25th, with the air ambulance emerging as their firm favourite.

North West Air Ambulance works to rescue people in need over a 5,500 square mile area across the North West, with no government funding. It is particularly vital in large rural areas such as the Ribble Valley, where a casualty might be in a hard-to-reach location many miles from the nearest land ambulance or hospital.

It was chosen as the store’s charity after nominations poured in from customers keen to support a local good cause. Over the next 12 months, the charity will benefit from money donated through fund-raising as well as volunteering.

The store plan to launch its partnership with North West Air Ambulance by holding an “Air Ambulance Day” on Saturday July 16th.

Rob Green, Sainsbury’s Clitheroe store manager, added: “North West Air Ambulance is such a worthy local cause and we’re pleased and proud to be supporting it over the next 12 months.

“We’ll be letting our customers know of our fund-raising plans and we hope they can join our colleagues in helping to support them.”