SAMPLES of a new product in Ribble Valley success story and “Queen of Puddings” Helen Colley’s new range of half-baked cakes can be tasted in Clitheroe’s Tesco supermarket tomorrow (Friday, November 16th).
The Gisburn farmer’s daughter founded Clitheroe-based Farmhouse Fare and later sold it for a reported £10m. while remaining its managing director. Now she is the mastermind behind the new business venture, the Half-Baked Cake Company.
With the catch line “We make them, you bake them”, it presents a new concept in ready-made cake mixture, made with real kitchen cupboard ingredients. There is no need to add anything else or even find a baking tin to fit, everything is provided so that baking a cake has never been easier.
Samples of a new addition to the company’s range, The Christmas Chocolate Yule Log, will be on offer on Friday. It can be found in the chilled food aisle, by the chilled home baking range at selected Tesco stores and Tesco.com priced £4.
Other cakes in the launch range comprise Scrumptious Chocolate (600g), Lemon and Lime Drizzle (490g), Coffee and Walnut (595g) and Farmhouse Apple (485g). Each are priced at £5 and available in the chilled food aisle at Booths and selected Tesco Extra stores. For more information online visit: www.half-bakedcake.co.uk