Chipping cheese firm’s new Kick Ass brand

Tim Procter with the eye-catching 'Kick Ass' van (s).
Tim Procter with the eye-catching 'Kick Ass' van (s).
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Cheese makers Tim and Sue Procter have hit on a taste that’s packing a kick for food lovers all over the north.

The husband and wife team, whose family firm Procter’s Cheeses at Chipping has been in the cheese business for generations, launched Kick Ass, a black wax-coated “bomb” labelled in yellow with the image of a bucking cartoon donkey.

The image and taste caught on, and now Tim and Sue are busily fiulfilling orders from delicatessens, farm shops, pubs and restaurants from south Cheshire to Penrith.

TheKick Ass brand image, designed by Amelia Chew of AVJ Design in Longridge, is now also emblazoned on a Procter’s Cheese van, which is creating a stir wherever it travels.

Tim said: “Our cheese has all the flavour of a strong Cheddar, but a texture almost akin to a Lancashire cheese.

“It is creamy and quite buttery at room temperature and food lovers just can’t get enough of it.”

Tim and Sue sell Kick Ass to trade customers in three sizes 200g truckles, 450g bombs and 3-kilo wheels, and retailers are selling the cheese almost the moment it arrives on the counter.

Procter’s will be staging cheese sampling and cookery demonstrations with Kick-Ass at various farms shops and food festivals, and further variants of Kick-Ass cheese are in the pipeline.