Community stalwart, long-standing tourism champion and Whalley councillor Joyce Holgate MBE, was honoured at a special presentation.
Her hard work and dedication were recognised after she was made an honorary life member of the Ribble Valley Tourism Association at their AGM held at Whalley Abbey.
Coun. Holgate, who has been a member of the association since its inception 23 years ago, was presented with the award by Ribble Valley Mayor, Coun. Richard Sherras.
She said: “I’m very proud to have received this award and it’s something that I never expected.”
Mr Tom Pridmore, Ribble Valley Borough Council’s Tourism Officer, said: “The award is the first in the history of the association and who better to receive it then Coun. Holgate, who spends so much of her time promoting the area for tourism. Joyce is so well respected in the industry, she is a true champion for the Ribble Valley area and this award is well deserved.”
The award was formally proposed by the association’s chairman Amanda Dowson, of Hawkshaw Farm, and seconded by Barbara Bryan, of Mitton Fold Hotel.
During the AGM, local businesses and organisations were also awarded for achievement, innovation, good design and creativity.
The prize-winners were: Stanley House Hotel, Mellor; Stirk House Hotel, Gisburn; Northcote Manor; Ribble Valley Jazz Festival; Waddow Hall; The James Places Group; Benedicts of Whalley; Calf’s Head, Worston; Mytton Fold Hotel, Langho; Bramley Farm Cottages; Millstone Hotel, West Bradford; Assheton Arms, Downham and Janet Simpson, of The Gibbon Bridge Hotel, Chipping.