Street boozing is being blitzed in a partnership between Ribble Valley Borough Council and the police.
The council has joined forces with the local police to deter people from drinking alcohol on the streets in Clitheroe town centre.
Signs have been placed outside town centre pubs warning customers that they risk fines of up to £500 for drinking in public.
Borough councillor Kevin Horkin, who serves as chairman of the Ribble Valley Community Safety Partnership, said: “Clitheroe is a vibrant place to visit, especially on a Saturday night, but we also want it to be safe.
“We want people to have a great night out, but not walk around our town centre carrying glasses and bottles.
“We have placed signs outside or near 10 public houses, reminding people that the town centre is an alcohol-free zone and they need to sup up before moving on.”
Coun. Horkin is also the current Mayor of Clitheroe in his capacity as a Clitheroe Town Council member.
Ribble Valley currently has six public place orders, known as alcohol-free zones, prohibiting the consumption of alcohol in public. They cover: Clitheroe, Longridge and Whalley centres; Read, Sabden and Simonstone; Chatburn, Billington and Langho, Edisford and Low Moor; Wilpshire, Ramsgreave, Salesbury and Clayton-le-Dale.
Revellers found carrying glasses and bottles in alcohol-free zones could be asked by police officers to surrender them and face fines of £500 if they do not.
The Ribble Valley Community Safety Partnership comprises Ribble Valley Borough Council, Lancashire County Council, the police, fire and rescue service and probation service, as well as other community groups. They work together to tackle crime and disorder in the borough.