Clitheroe Market launch of counterfeit goods crackdown

FAKE GOODS: Campaign to stamp out sale of fakes (s)
FAKE GOODS: Campaign to stamp out sale of fakes (s)

Shoppers at Clitheroe market will be sure they are buying the genuine article thanks to a new campaign to stamp out sales of fake goods.

The Real Deal initiative will see market traders, the police and Trading Standards officers working alongside Ribble Valley Borough Council to crack down on counterfeits.

The town’s market is the first location in the Valley to display the Real Deal branding, which tells consumers that traders have signed up to a code of practice to self-police the market and take action if they spot anything suspicious.

County Coun. Albert Atkinson, deputy leader of Lancashire County Council, said: “Clitheroe market is a great place for shoppers to visit and provides an environment for legitimate local businesses to trade successfully. The Real Deal campaign will make sure it stays that way.

“The traders themselves are best placed to know what’s going on in their own market – any business caught selling fakes damages the reputation and success of the whole market and it’s in everyone’s interest to be vigilant.”

At the heart of the Real Deal campaign is a national markets’ charter, which sets out key principles for market operators, Trading Standards, industry and trademark representatives to sign up to and abide by.

By signing the charter, organisations show their commitment to safe and fair trading at their local market.

Mr James Russell, environmental health manager for Ribble Valley Borough Council, said: “As the first in Ribble Valley to sign up, Clitheroe market is pioneering the Real Deal initiative – as more and more markets join it will become a brand that people know and trust.

“We want everyone to have complete confidence that when they buy local here at Clitheroe market they are buying quality and that they will get what they’ve paid for.

“As well as helping prevent crime, it will help to encourage trade in the town centre and support the wider aims of our economic development strategy.”

l You can report counterfeiting or other illegal activity anonymously by contacting Crimestoppers on 0800 555 111.

If you are concerned about sale of illegal goods please contact the Citizens Advice Consumer Help Line on 08454 040506 or visit {http:// www.directgov.co.uk/consumer|www.directgov.co.uk/consumer}.

For more information, go to www.realdealmarkets.co.uk