Car booters say ‘I do’ for charity

Victoria Gill, from We Love Creative selling the wedding dresses at Clitheroe car boot sale. (s)
Victoria Gill, from We Love Creative selling the wedding dresses at Clitheroe car boot sale. (s)
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Clitheroe car boot sale used its growing popularity to help with a charitable act recently, as wedding dresses became the highlight of the event.

Hoyles Promotions are a family-run business; organising events across the North West region. The company were keen to work alongside Nelson-based PR and marketing business “We Love Creative” to sell as many second-hand wedding and evening dresses at Clitheroe Auction Mart to raise money for children’s charity, Friends of Serenity.

The story began when a friend of the charity put her own sentimental needs to one side and donated her wedding dress to help raise money. The idea then spiralled and a number of women in the community were keen to donate theirs too.

With over 20 wedding dresses and a handful of evening wear and other wedding paraphernalia to sell, the challenge was set to raise as much money as possible.

“Our weekly car boot sale at Clitheroe attracts a great clientele which varies week on week. It’s hugely popular and people are always after the most unexpected items,” said Gene Hoyle, of Hoyles Promotions.

“We’ve never had a stall focused entirely on selling wedding dresses, especially for charity, so we were more than happy to donate a stall to We Love Creative. The dresses were attractive and looked great to customers, it definitely became the talking point of the day!”

The Friends of Serenity charity supports newly bereaved parents by providing them with memory boxes, whilst also working hard to raise awareness for Trisomy 13 and money for the Serenity Suite conversion at Burnley East Lancashire Women’s and Newborn Centre.

Fiona Ritchie, director at We Love Creative, said: “We’ve been working hard over the past few months, looking at ways to sell the wedding dresses in the hope that we can raise funds for the charity.”

“The dresses are on Facebook and Ebay; but we thought the car boot was a great idea, as it meant that ladies could spend time really considering the dress and what they could do with it on their special day.”

The dresses were a huge success with a generous amount raised for Friends of Serenity. Anyone wishing to donate or find out more information about the charity, please visit http://www.friendsofserenity.org/

Victoria Gill, from We Love Creative selling the wedding dresses at Clitheroe car boot sale. (s)