Premium Ribble-Valley-based bike retailer The Fell were more than happy to loan one of their high end Beacon bikes to former Tour de France winner Oscar Pereiro when he was filming a promotional video at Harewood House for The Dare 2b Festival of Cycling.
Based in Whalley, The Fell retail both their own handbuilt Beacon bikes and Condor cycles, as well as leading sports clothing brands such as Dare 2b. The company’s chief executive Darrin Robinson was delighted to loan a Beacon BF-100 bike with Campagnolo Chorus groupset and Fulcrum Racing Zero Wheels for the filmshoot at Harewood House.
“It was a pleasure to lend Oscar a bike for the shoot and hear how much he liked how the BF-100 handled,” said Darrin. “This is the bike the Haribo Beacon team will be racing this year and we are glad to hear it passed the test for a Tour de France winner.”
Harewood House will host The Dare 2b Festival of Cycling that will take place during the Yorkshire-based “Grand Depart” of this year’s Tour de France, from July 4th to 6th. It will give cycle fans the opportunity to see the Tour De France first-hand as it passes through the grounds of the house during stage 1.
The festival will be a celebration of all things cycling and offer various sportive’s, large screen TV’s to watch the Tour, entertainment, music and camping.
As well as Oscar Pereiro, the promotional video features other great names from the C
cycling world, including Olympic silver medallist Lizzi Armistead and cycling TV presenter Ned Boulting.
After filming Pereiro visited The Fell in person to thank the Whalley team for the use of their bike. Situated in Accrington Road, The Fell is a hub of cycling activity with all the latest bikes and products, and is the exclusive retailer of beacon bikes. Visit www.beaconfell.com