Booths, the family-owned supermarket chain with a store at Clitheroe, has revealed bumper figures for the pre-Christmas period.
With a total sales increase of 6.06% in like-for-like sales by December 23rd, the food and drink retailers recorded its best ever sales figures in its 166-year history.
Chairman Edwin Booth said: “We have a canny Northern consumer base and they keep us on our toes in terms of service, price and quality.
“They expect the best from Booths, and this Christmas we delivered just that.”
Booths launched its Christmas marketing campaign early with an 180-page Christmas book, which inspired customers to plan ahead and order early. Orders in advance of Christmas were up by 22%.
Customers who had the Booths Card, launched in late summer, accounted for 60% of pre-orders.
Christmas tipplers pushed up real ale sales by 27% and gin by 20%, reflecting the year’s boom in craft breweries and boutique gin distilleries.
More people were buying alternative Christmas dinners like venison, Herdwick mutton and three-bird roasts.
Mr Booth added: “We’ve been mindful that budgets have been tight and kept prices affordable without compromising on premium quality.”