80% in favour of Longridge Aldi plans

An artists's impression of how the new Aldi discount store would look

An artists's impression of how the new Aldi discount store would look

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The mid-July exhibition in Longridge by the Aldi foodstore for its proposed premises on Whittingham Road drew more than 120 people to view it, the store team reports.

The exhibition was held at Longridge Royal British Legion Club and, as well as providing an opportunity to view the plans, people could also discuss them with members of the development team.

Longridge currently has no discount food store, and many people have told us they already travel to our store in Preston

Aldi

The team reported strong support for a new store from the local community, with 80% of all feedback to date expressing support for the proposals in principle.

Aldi is proposing a new food store off Whittingham Road, sitting within a wider housing development that has already been approved.

They say the project would create a new discount food store, with customer car parking and attractive landscaping.

The plans represent a multi-million-pound investment in Longridge, and would provide up to 35 full and part-time jobs for the community.

A spokesman for Aldi said “We are delighted with the positive response that we have received so far.

“Longridge currently has no discount food store, and many people have told us they already travel to our store in Preston.

“Having a store on their doorstep will cut down travel times and help to keep spending in Longridge.

“We would like to thank everyone who has taken the time to provide the development team with their views. We are now considering all feedback before finalising a planning application.”

Following a press enquiry about whether the development team had considered the impact of a discount store on the future of independent shops in Longridge, an Aldi spokesperson said “Unlike other retailers, Aldi has a unique offering and does not act as a one-stop shop. Aldi meets only a proportion of its customers’ convenience needs, meaning they will be likely to use other shops in Longridge to complete their shop. An Aldi store in Longridge would benefit the local economy and allow local residents to complete their shopping at other stores in the town, rather than travelling elsewhere.”